EVERYBODY'S FREE SINGLE LAUNCH
FLUFFY / BRISBANE
Nat Conway from X factor fame recently signed with major record label SONY Records. Her first hype single was a song she performed on X Factor titled "Everybody's free." It was produced by grammy nominated record producer MNEK.
We were thrilled to act as the creative director and put together a mini concert for her single launch at Family nightclub in Brisbane.
We incorporated into the show multiple original upcoming releases from Nat, as well as current dance hits and classic 90's house tracks re worked.
We were responsible for designing the lights and worked with the venues lighting designer Andrew to plot the lights for this stellar 13 minute production. This also included c02 cannons and large confetti pyrotechnics.
We designed the staging to create a 3 dimensional performance space and worked closely with Eric Mailhe on all of the video screen content for the state of the art LCD 15 meter screens. Every song had a different mood with lighting and full visual graphics.
We used LED robot costumes for our 2 male dancers to open the entire show which was really succesful.
All the dancers were cast and rehearsed in Queensland for the performance.
Fernando Barraza Creative and Hayley Burton were brought on to look after all of the dancers costumes – the brief for dancers was high fashion meets New York club kid. We created mood boards for them to work from and the results were stunning.
Nat and the team wanted something cool and fresh for her - we went with a custom cut out bra top with bespoke Worshipher pants and changed into a second look of a custom bodysuit by Hayley Burton with bright pink patent boots..
We acted a musical director for this alongside Nat’s management team. We used record producer Edward Said to engineer and create the shows audio. We wanted to showcase her new music so started with original track - talk to me, Followed by a remix of the cool hit by Zayne "cold hearted", 90's dance track "Keep On Moving" Rihanna's 2016 smash " This is what you came for" leading into her release "Everybody's' Free"
Nat worked for weeks on choreography which was complimented by some of the best commercial dancers in the country. It was choreographed by WSE Director Wil Sabin and award winning choreographer Matthew Gode.
The show was a huge success and Nat's management, label and the venue all had an incredible response to the production.